Stock selection for buying is relatively easy. The experts will do all the hard work involved in the fundamental analysis for you, free of charge. You can enter the stock you want in Google Finance or The Star Online, and it will give you the information that you require. If you have a trading account, then your broker will provide you with the necessary information. You don't have to go through the gazillion pages in the company's financial report. Your broker will do that for you. What you need to know is the name of the stock that you would like to look at.The stock selection strategy you are about to read ONLY applies to stocks that make up a major index. In Malaysia, it's the Composite Index (KLCI). The trading syndicates and market-markers (both are professional money) will actively trade these stocks.
All stocks making up a major index will have a professional interest. This is good news for us because we can usually see the results of their activity. This is the key to stock selection. It's not necessary for you to go into detailed fundamental analysis of these stocks: We assume that the value of the fundamentals is already reflected in the price quoted. Keep in mind that what you're looking for is it's 'perceived value' - its value to the professional traders that are active in the stock. To select this stock you need a benchmark, something to compare it with - the Parent Index is your benchmark.
I tend to look at the industry's indices first. If the KLCI falls, I look at the industry that doesn't fall as much as KLCI, or industry that move up when KLCI is down. When KLCI is moving up, I look at the leading industry, that is, the one that move the most. After finding the potential industry, I looked at the stock in that industry that made up the KLCI. But sometimes there are special cases, like E&O counter that I've mentioned in my previous post. This counter is not a component of KLCI, but nevertheless, it's on a Main Board, and is one of an active counter. So sometimes you don't have to look at KLCI. Just look at the the industry, and find the stock within the industry that outperformed the industry benchmark. Just make sure it is an actively traded counter.
As the Parent Index reacts (i.e. falls), most stocks will fall with the Index to some extent. However, you will notice that some of the stocks are reluctant to fall, resisting the decline, especially near the lows of the market. This hints that these stocks are potentially bullish. Professional money that is active in the stock is telling you directly "yes, this is a good stock because we are not selling it - in fact, we are buying it". This is the reason why the stock is refusing to fall with the Index. Weak stocks will have no support from the major players and they will fall easily; they will also be reluctant to go up with the index. You'll see this principle at work constantly.
You need to select stocks that are active. It is no good being caught with an inactive stock waiting for something to happen. Any stock that has history of moving in tradable swings has a potential for making money by trading it. Stocks will rally up or down, following the Parent Index, so it will be logical to assume that when a stock normally goes up or down with the Index suddenly starts to resists, or is reluctant to move with the Index, it is doing so for a good reason. It would also be logical to think that if a stock is refusing to fall while the Index is falling, it is doing so because the professional interest in that stock is buying. The buying is making the stock reluctant to all. You can also reverse this concept to select stocks acting weaker than the Index for the bearish side of the trade.
p/s: The image above is for illustration purposes only. It's not a recommendation to buy the book, as I've never read it.